Bridget Behe

Michigan State University

Greenhouse 9 - Keep the Plant Demand Growing

With the fundamental shift in plant demand due to COVID-19, how can growers and retailers keep sales growing? Bridget has some information and strategies to help growers and retailers use what they learned this past spring to continue to connect with consumers in spring 2021.


Greenhouse 14 - Lessons from the Field: Better Practices for Remote Sales

The spring 2020 season was unlike any other. Retailers made some dramatic business changes to respond to the COVID-19 circumstances. Industry leaders will discuss some of their lessons from the field including gearing up for online and curbside sales, managing inventory for online and in-person sales, and addressing labor concerns and issues.